This week I spoke with a small group of business professionals over breakfast about my design services. I listed my print and web services as:
We discussed the importance of a communication strategy when used as a master plan for all of a company’s visual materials. This strategy and plan should include the company’s mission and vision statements. The resulting outline must have ways of creating consumer awareness, recognizability and familiarity, pinpointing specific target audiences and differentiating their company from competitors.
Establishing the company’s identity is crucial to these goals. To be successful, an identity must flow over into areas of customer support, distribution, development and production. The identity can encompass elements such as images, colors and music to provide a form of identification for consumers.
When starting the development of a brand and its identity for a client, a design firm will follow six steps during the branding process:
Key points for online branding:
Effective corporate branding is essential to establishing consumer familiarity. Branding can cover many abstract corporate identities including such things as a logo, customer service, employee management, product packaging and advertising and even the interior and architectural design of the corporate office and retail space.
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