A logo gives a company an individual look that customers can clearly recognize and differentiate from those of its competitors. This is accomplished by having a well thought out concept and identifiable artwork and typography.
A company owner may not realize how much their credibility depends on how their target audience responds to their professional image. If the logo appears to be amateur and thrown together, customers may expect that kind of business from the company which is represented.
A friend, family member or employee who dabbles in design, an employee of a local copy shop, a designer from a competition website or a designer offering an extremely low price may not have your company’s best interests in mind. They also may not have the training necessary to provide the level of research and professional work required to produce an effective logo.
With a professional designer, copyright issues will be deflected, the company image will appear professional, reliable and exclusive. Positive feedback will be received. Consult with a professional designer and avoid a logo that is detrimental to your reputation and requires a redesign sooner than expected.
A logo is created to achieve public recognition. During the creation
of a logo, it is essential to establish a clear vision regarding the
concept and values of the brand as well as understanding the
consumer or target audience. The typographic illustration visually explains the definition of a logo.
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