Making sure that the brand strategy and visual system connect with the intended target audience(s).
Having data, analytics and reports that can be tracked fro brand performance.
Decreasing your business risks by being able to see, and react to, issues and trends.
Stay consistent with your industry, core goals, tone of voice, look and brand values with all content. Remain focused on “business” and move super “social” or off-brand content to your personal page.
A professional designer will maintain the business’ corporate identity, distribute effective content that gets the business noticed, implement an effective web sharing strategy, provide tools for business automation and reduce the business’ content noise.
A communication strategy is important when used as a master plan for all of a company’s visual materials.
A degreed and trained designer can bring experience, knowledge, quality, management skills and shortened turnaround times to projects that employees on staff may not be able to accomplish on their own.
Here are 14 tips which I recommend for website design for business.
Here are 10 tips which I recommend for design related social media business marketing on Facebook, Instagram, Twitter and LinkedIn.
Pick up website traffic through your business social media pages by promoting information that can be shared through many social networks.
Branding should carry over into all of your print and web materials through your choices of fonts, color schemes and styles of graphics and photography.
Some of the topics that I hope to cover will include logo design, corporate identity, corporate branding, what a graphic designer is, how to work with a graphic designer, how to prepare for a graphic design project and demystifying other graphic design terms and project procedures and applications.
