Match the branding from your brand style guide. Use the specified colors, typefaces, photo and graphic styles, patterns, logo versions, alignments, sizing, spacing and tone (for copy writing).
Research and Brand Identity Design
Making sure that the brand strategy and visual system connect with the intended target audience(s).
Having data, analytics and reports that can be tracked fro brand performance.
Decreasing your business risks by being able to see, and react to, issues and trends.
The Importance of a Communication Strategy
A communication strategy is important when used as a master plan for all of a company’s visual materials.
7 Benefits to Outsourcing Your Graphic Design Projects
A degreed and trained designer can bring experience, knowledge, quality, management skills and shortened turnaround times to projects that employees on staff may not be able to accomplish on their own.
10 Tips for Social Media
Here are 10 tips which I recommend for design related social media business marketing on Facebook, Instagram, Twitter and LinkedIn.
Stop, Follow, Communicate
Branding should carry over into all of your print and web materials through your choices of fonts, color schemes and styles of graphics and photography.
What is Inbound Marketing?
Pick up website traffic through your business social media pages by promoting information that can be shared through many social networks.
Logo Design
During the creation of a logo, it is essential to establish a clear vision regarding the concept and values of the brand as well as understanding the consumer or target audience.
Brand
Branding can cover many abstract corporate identities including such things as a logo, customer service, employee management, product packaging and advertising and even the interior and architectural design of the corporate office and retail space.
Professional Designer
Hire a professional designer with the necessary training and experience to provide the level of research and custom work required to produce an effective logo that delivers results.