Typography is part of your logo, makes up 95% of your website, is what your target audiences read to learn about you and your business, catches people’s attention on social media and brings in emails and phone calls from leads.
The Importance of a Communication Strategy
A communication strategy is important when used as a master plan for all of a company’s visual materials.
Stop, Follow, Communicate
Branding should carry over into all of your print and web materials through your choices of fonts, color schemes and styles of graphics and photography.
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Some of the topics that I hope to cover will include logo design, corporate identity, corporate branding, what a graphic designer is, how to work with a graphic designer, how to prepare for a graphic design project and demystifying other graphic design terms and project procedures and applications.
Logo Design
During the creation of a logo, it is essential to establish a clear vision regarding the concept and values of the brand as well as understanding the consumer or target audience.
Brand
Branding can cover many abstract corporate identities including such things as a logo, customer service, employee management, product packaging and advertising and even the interior and architectural design of the corporate office and retail space.
Professional Designer
Hire a professional designer with the necessary training and experience to provide the level of research and custom work required to produce an effective logo that delivers results.
6 Steps in the Branding Process
When starting the development of a brand for a client, a design firm will follow…
What is a Communication Strategy?
A communication strategy is used as a master plan for all of a company’s visual materials.