Despite the popularity of digital marketing, print marketing remains a valuable tool for making tangible and personalized connections with your audience.
How Good Typography Helps Your Brand
Typography is part of your logo, makes up 95% of your website, is what your target audiences read to learn about you and your business, catches people’s attention on social media and brings in emails and phone calls from leads.
Ways That Professional Designers Help Businesses
A professional designer will maintain the business’ corporate identity, distribute effective content that gets the business noticed, implement an effective web sharing strategy, provide tools for business automation and reduce the business’ content noise.
7 Benefits to Outsourcing Your Graphic Design Projects
A degreed and trained designer can bring experience, knowledge, quality, management skills and shortened turnaround times to projects that employees on staff may not be able to accomplish on their own.
Stop, Follow, Communicate
Branding should carry over into all of your print and web materials through your choices of fonts, color schemes and styles of graphics and photography.
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Some of the topics that I hope to cover will include logo design, corporate identity, corporate branding, what a graphic designer is, how to work with a graphic designer, how to prepare for a graphic design project and demystifying other graphic design terms and project procedures and applications.
Brand
Branding can cover many abstract corporate identities including such things as a logo, customer service, employee management, product packaging and advertising and even the interior and architectural design of the corporate office and retail space.
6 Steps in the Branding Process
When starting the development of a brand for a client, a design firm will follow…