Bringing a graphic designer on board can make your brand shine. Before diving into creative work, take some preparatory steps to help you and your designer hit the ground running.
How Good Typography Helps Your Brand
Typography is part of your logo, makes up 95% of your website, is what your target audiences read to learn about you and your business, catches people’s attention on social media and brings in emails and phone calls from leads.
What is SEO?
SEO stands for search engine optimization, which makes your website, marketing content, videos, images and business listings easier for users to find on search engines.
How To Best Use Website Templates
Match the branding from your brand style guide. Use the specified colors, typefaces, photo and graphic styles, patterns, logo versions, alignments, sizing, spacing and tone (for copy writing).
Research and Brand Identity Design
Making sure that the brand strategy and visual system connect with the intended target audience(s).
Having data, analytics and reports that can be tracked fro brand performance.
Decreasing your business risks by being able to see, and react to, issues and trends.
7 Benefits to Outsourcing Your Graphic Design Projects
A degreed and trained designer can bring experience, knowledge, quality, management skills and shortened turnaround times to projects that employees on staff may not be able to accomplish on their own.
14 Tips for Website Design
Here are 14 tips which I recommend for website design for business.
Stop, Follow, Communicate
Branding should carry over into all of your print and web materials through your choices of fonts, color schemes and styles of graphics and photography.
What is Inbound Marketing?
Pick up website traffic through your business social media pages by promoting information that can be shared through many social networks.
Hi!
Some of the topics that I hope to cover will include logo design, corporate identity, corporate branding, what a graphic designer is, how to work with a graphic designer, how to prepare for a graphic design project and demystifying other graphic design terms and project procedures and applications.