Our Process
Whale Works Design adopts a unique approach to branding by reviewing data analytics, conducting interviews and submitting a written report with recommendations prior to beginning the design stage.
The branding process for Finance Forward began with a deep dive audit of all marketing materials and platforms, then progressed to an update of their logo, brand guidelines, website and social media graphics.
Branding & Logo Design
The typography, logo icon and color palette were refreshed from previous branding. The arrow from the logo was the inspiration for the repeat pattern, the unique shape for cropping photos and a framed container for social media posts and graphics.
Print Design
Finance Forward’s print collateral was updated for business cards, letterhead and pocket folders with inserts.
Website Design
Finance Forward’s website design is in the prototype stage, highlighting their services, adding fresh new professional photography and updating the styles for typography and color palettes. Parent company website hosting contracts and industry compliance regulations have pushed the date of starting the website updates to January, 2025.
Social Media Content Design
Social media graphics and templates were created and uploaded into Canva Pro Teams to make scheduling posts easier for Finance Forward’s social media manager.
