Greater Annapolis Design District

Logo Design, Branding and Website Design

The Greater Annapolis Design District contracted me to redesign their logo, branding and website. As an Art Director for this project, I met with the production artist and website developer responsible for executing my designs.

For the logo redesign, I made adjustments to the intensity of the colors, the thickness of the typography and the scalability of the logo variations.

The brand style guidelines book contains documentation of the organization’s mission, vision, personality and tone. Instructions for the execution and production of the brand assets show the typographic style sheets for web and print, color palettes, patterns, icons, and photography styles for future professional photo shoots. Design mockups were included for all of GADD’s brand assets.