Identity Design

Identity design starts with a deep dive into your business. Critical information needs to be clarified, such as your sales processes, lead generation funnels, target audiences personas, mission statement, vision statement, product and service packages, personality, tone, voice and image.

A brand style guidelines document is a blueprint for all of your communications, marketing, advertising and online appearances (such as your social media and website).

My identity design process begins with meetings, research and nailing down your mission, goals, products and services, how you will measure your success, who you are selling to and what your competitors are not doing (that you could be doing).

The final brand style guidelines document will contain all of this information, as well as details on the designs for your collateral, such as your logo usage, typography style sheets for print and web, color palettes, photography and illustration styles, social media graphic templates, website pages, advertising layouts for print and digital, company shirts, mugs, water bottles, hats, outdoor and indoor signage and any other brand assets that make sense for your business.