Our Process
Whale Works Design adopts a unique approach to branding by building client relationships. Interviews, thorough project research, inclusion of the client during the creative process and follow ups after the projects have been completed.
The branding process for Sew Beautiful has spanned over one year and encompassed projects including logo design, print collateral, signage and web design.
Branding & Logo Design
The scroll icon of the Sew Beautiful logo was drawn by hand based on the scroll pattern from previous branding. The cursive font was updated to reflect the company’s focus on both residential and professional clients.
Print Design
Sew Beautiful’s print collateral was redesigned to appeal to both homeowners and design professionals, such as architects, builders and interior designers, including business cards, pocket folders with inserts, brochures and print advertisements.
Website Design
Sew Beautiful’s website clarifies their services and features a portfolio of their work. Professional photography by Geoffrey Hodgdon, Steve Whitsitt and David Burroughs. Whale Works Design also coordinated the site hosting.
Testimonials
“ I just wanted to let you know the notice and positive feedback I have been getting on Sew Beautiful’s social media presence. Just today, a friend... commented on how she has consistently seen our posts and more specifically commented on the content and tags. Of course I told her I owe it all to you. Also, I am now working with a new Designer and just landed a large project with her. She found us on Instagram and has been following us and messaging us and then called. So thank you — your well-crafted social media plan and schedule is working!”
