During the creation of a logo, it is essential to establish a clear vision regarding the concept and values of the brand as well as understanding the consumer or target audience.
Brand
Branding can cover many abstract corporate identities including such things as a logo, customer service, employee management, product packaging and advertising and even the interior and architectural design of the corporate office and retail space.
What is a Communication Strategy?
A communication strategy is used as a master plan for all of a company’s visual materials.